Social Media

A recent analysis (post-penguin) has shown us that one of the strongest influencing factors in organise search is social media presence. In fact, out of the top 6 factors, social media accounted for 5. This can be hugely frustrating for businesses which don’t have a natural social following, but it is important that businesses think outside the box in terms of how they can best connect with their customers using the social media channels… and remember the saying “all work and no play makes Jack a dull boy”? well that is definitely true when it comes to social media engagement, so be cautious about advertising “at” your contacts, instead engage with them, support them, and find time to understand what they need :)